Wednesday, 6 March 2013

I absolutely detest this advert #DancingPony

It is a very undignified way to treat one of the noblest creatures on earth. The pony has got hair extensions for god's sake and there's something about the definition round the eyes that makes me suspect that it has had some sort of eye make-up applied too.

Two million morons have watched the advert on YouTube. Why? It's entirely based on basic editing techniques and CGI - nothing clever about it despite the claims by it's so-called trainer.

And on top of all that, it is a damn poor advert for the product. I've seen it several times now and the only time I realised it was promoting the mobile internet company 3 was when I saw a feature in the Daily Mail. The ad ends with the caption 'Silly stuff. It matters' which is as meaningless a piece of PR drivel as I've ever heard.

Shame on 3 for making this ad and shame on the pony's owner for alowing it to be treated in this way.

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